And the reason for that makes sense once you find out exactly how this new original content will be distributed by Apple. If any company could directly take on Netflix, it's Apple, which boasts a ton of money in hand. The tech company is expected to spend about $1 billion on original content this year with an eye towards creating shows that are geared towards wide family audiences. The company is reportedly reworking its TV app for its products that will introduce new content, as well as a new digital TV service.
Apple is betting big on its new digital media strategy with a new TV app.
Apple now has at least 24 original shows or movies in production, including content from Oprah Winfrey, Steven Spielberg, J. J. Abrams, and M. Night Shyamalan. This combined streaming platform would live in the TV application that's already installed on iOS and Apple TV devices. This is quite similar to how Amazon's streaming service works. This is so that Apple won't field complaints or outrage from users who don't want Game of Thrones-level violence and nudity readily available on their devices.
Sources say Apple aims to announce the revised TV app early next year. That includes a remake of Steven Spielberg's Amazing Stories, a series about poet Emily Dickinson starring Hailee Steinfeld, a drama about basketball player Kevin Durant, and a morning news drama starring Jennifer Aniston and Reese Witherspoon.
This is actually pretty smart of Apple, however.
Apple was reportedly among the first to explore the possibility of revolutionizing how we watch television but as we all know, that never materialized. There's also Disney's own streaming service coming next fall that will prove competitive, but Apple's move away from the kind of R-rated content that seems to flourish on Netflix is a curious decision. The streaming wars have just begun.