Writing on the Facebook page for Tommerup's Dairy Farm, in Kerry, QLD, the dairy farmer pleaded with customers to sign a petition aimed at pressuring supermarkets to increase prices by 10 centre per litre, which would go directly into the pockets of struggling farmers.
The supermarket giants announced they would raise the price of its 3L store-branded milk by 30 cents across all their stores nationwide from Thursday.
Coles has also lifted the price of three litre house brand milk from $3.00 to $3.30 until the end of 2018 and welcomed WOW's move to support the drought stricken dairy farmers. However, as per the dairy farmer the 10 cents a litre would not go very far and that they needed this to be at least to be 20 cents for farmers to try to cover all costs. Coles have already committed nearly $12 million to drought relief, that includes $5 million from the Coles Nurture Fund to assist drought-affected farmers.
Customers will be able to purchase the Drought Relief range which will have been sourced directly from farmers in affected areas.
'Coles and our customers have already committed nearly $12 million to drought relief, including $5 million from the Coles Nurture Fund to assist drought affected farmers, ' the spokesperson said.
Agriculture Minister David Littleproud says he called the retailers three weeks ago asking them to consider a voluntary levy and he's rapt they've come to the party. He applauded Woolworths to show the leadership regarding it.
Supermarkets had previously been reluctant to increase the price of milk to help farmers, with concerns where the money would end up.
Woolworths Director of Fresh Food Paul Harker said customers were asking the supermarket giant to help farmers during the hard times.
Woolworths said a drought-relief committee would be set up to ensure the extra 10 cents per litre raised on sales reached drought-hit dairy farmers.
But Mr Richardson said it was positive that the devastating impact of the drought had been acknowledged by the supermarkets.
"Many of our customers have told us they want to help and are willing to pay more for their milk to do so", he said in a press release.