Spotify Now Lets Artists Upload Music By Themselves

Spotify to Enable Artists to Upload Music Themselves

Spotify offers free direct uploads for indie artists

"Since we launched Spotify for Artists, one of the top requested features has been the ability to upload music directly onto Spotify".

Still, uploads represent another way for musicians and Spotify to cut out middlemen.

Using the platform's new Spotify for Artists feature, the beta program plans to invite "a few hundred USA -based independent artists" to test out the new tool over the coming months. CD Baby, TuneCore, Distrokid, Ditto and even Warner's Level Music all charge upload fees or a yearly subscriptions to act as third-party digital aggregators/distributors.

This doesn't mean anyone can upload their basement recordings to Spotify now. Spotify will allow artists to upload their content for free, with no fees or commissions no matter how frequent you release music. In a Q2 earnings call in June he touched on Spotify's "two-sided marketplace" strategy, saying the goal was to get "as much music on the Spotify platform as we possibly can". Many major labels are scrambling to find ways to fight back, but Spotify remains steadfast in their commitment to rolling out this new feature and insistent that they have no interest in becoming a label. The announcement on Spotify's blog notes that only a few hundred USA artists are currently using the new feature for now.

The upload feature in Spotify for Artists is now only available by invitation to "a few hundred US-based independent artists", but the company says that it will be rolling out to more artists, labels and teams "in the future".

A post on the Spotify blog goes into further detail regarding the new move: "Just like releasing through any other partner, you'll get paid when fans stream your music on Spotify".

"You'll be able to deliver music straight to Spotify and plan for the flawless release day", Spotify explains.

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