Amazon says more than 1 million products from about 20,000 businesses were selected to be featured on the site, based on ratings from customers. "We're championing their success with this new store and a national advertising campaign featuring a successful MI business selling on Amazon to customers across the USA and worldwide".
Amazon is thinking small for a change.
Highlighting smaller businesses seems like an ironic move for Amazon. "We're championing their success with this new store and a national advertising campaign featuring a successful MI business selling on Amazon to customers across the USA and worldwide". Instead of navigating thousands of online sellers, Amazon wants customers to interact with small businesses and have an intimate, mom-and-pop-shop experience through the online platform. Located on Amazon's homepage and at www.amazon.com/storefronts, the online store features more than 25 product categories, such as Back to School, Halloween, and Home. Minnery said he started selling his toys on Amazon Handmade about two years ago and was asked by Amazon to join Storefronts.
Amazon will feature the included businesses in marketing for the new initiative. In 2017, more than 300,000 USA -based small and medium-sized businesses started selling on Amazon.
Little Flower Soap Co, a soap and candle maker in MI, is the subject for Amazon's new nationwide commercial. The Little Flower Shop Soap Co.is also the first Storefront of the Week to be featured in the new section.
Meanwhile, almost a quarter (24 percent) of small businesses say they already use Amazon as a sales channel, according to data from Insureon and Manta.
In May, Amazon argued it was good for small businesses in its Small Business Impact Report.
Amazon is huge, but those small businesses have other options, including other marketplaces like eBay, or building their own sites and using something like Shopify to power them, or foregoeing [sic] "traditional" e-commerce routes altogether. For some of these businesses, however, Amazon will produce video features and stories that profile the business owners, and will also highlight a new storefront each week for greater promotion.
"I feel like they're really kind of appealing to a different audience".