Apple iPhone Xs, iPhone Xs Max, and iPhone Xr Announced

Much-anticipated Apple line-up will include a range of smartphones a new mini Mac and accessories. AFP

Much-anticipated Apple line-up will include a range of smartphones a new mini Mac and accessories. AFP

But perhaps most notably, the Apple Watch now lets users perform an electrocardiogram, or EKG, making the Apple Watch Series 4 the first FDA-approved, over-the-counter EKG consumer device. It'll also come in a new gold color, previously unavailable for the iPhone X. Want a fully decked out iPhone XS Max?

The iPhone XR, on the other hand, gets a 6.1-inch screen with Liquid Retina HD display. According to the company, it is the industry's first chipset that works on 7nm process. It is more efficient, and up to 15 percent more faster.

The device is powered by A12 Bionic SoC which has a hexa-core CPU, quad-core GPU, and a neural engine, and will deliver 15% faster application processing than last year's A11 chip.

The camera has been improved as well. You get a 12MP main sensor, and another 12MP telephoto lens, with new lenses, that are supposedly better than before.

The company has also given some options in portrait mode. The camera has Smart HDR, 4K video recording up to 60fps and stereo audio recording. Apple also said that its next major update to its iOS operating system will come next Tuesday, followed a week later by a Mac software update. However, the XR is still part of the iPhone X family, complete with its physical home button swapped out for "haptic touch".

With mere hours remaining before Apple's "Gather Round" media event, the company reportedly updated its sitemap, revealing some vital information on the device unofficially known as the Apple Watch Series 4, which is expected to arrive at Wednesday's launch event along with this year's new iPhone models.

You can pre-order it in the United Kingdom on the 14 September and then it's available to buy in-store on the 21st September. The devices will start shipping on September 24th to the first list of regions, and on September 28th to the several other regions. From our experience, the iPhone 8 Plus can last longer than the iPhone X on a single charge, so the iPhone XR could be the best model for battery life. Another new addition is the Fall Detection feature.

The XR is Apple's cheapest new handset, retailing at £749.

"When asked if they agreed with the statement "I would have paid even more for an iPhone X with a larger screen size had it been available" only five per cent strongly agreed and another 14 per cent said they somewhat agreed", she said.

The leak, discovered in new product page listings of the Apple.com sitemap by the site All Things How, appears to confirm the three new phones will be called the iPhone XS, XS Max and iPhone XR.

Pre-orders for the iPhone Xr begins on October 19, with the phone hitting store shelves on October 26.

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