In an event at Apple's spaceship-like campus in Cupertino, Calif. Wednesday, the company revealed the new smartphones with plenty of superlatives.
Both use a new method for taking pictures called "Smart HDR", which essentially takes a bunch of pictures when you press that shutter button and then stitches them into one finished image. Google is expected to unveil the third generation of its Pixel smartphone on October 9.
The new rotating crown now offers haptic feedback for scrolling through lists, so it's easier to get to specific items.
The Max is the Xs' bigger brother.
"Dual-SIM support is another feature global markets will appreciate", add analysts from IHS Markit.
Battery life is claimed to last up to an hour and half longer per day than the iPhone 8 Plus. It will come in Silver, Gold, Space Gray, Polished Space Black, and a new Gold Stainless color. It's also larger than a double-wide Snickers bar, a Batman toy and the heel on a pair of red 6-inch stilettos. Hold it right next to an iPhone XS and yes, you can tell the difference, but it definitely looks more saturated and OLED-like than your average LCD.
The Xr will be available about a month later than the other two models, with orders starting October 19, and it will ship a week later. Apple has discontinued all of its phones that use headphone jacks, and it's no longer including a lightning dongle in the box with phones to allow you to use a traditional headset.
The new iPhones are sickeningly expensive in Europe
There are some new tools to monitor how much time you spend looking at your phone and some tweaks to how notifications display. The new Apple Watch is built with wax ceramic and sapphire glass, which should make for better signal reception.
The core new characteristic of the new watch is the larger screen which now achieves a higher screen-to-body ratio on the watch. But it is still selling its old 4.7-inch iPhone 7 for $449 and the iPhone 8 for $599, both of which are slightly shorter and thinner than the new lineup.
Apple definitely is leading the smartwatch sector by a significant margin, and the company was even keen to point out that the Apple Watch is the most popular watch overall as well (Though that's just because there's no one dominating classic watch in a similar position). Its fall-detecting feature prompts the watch to make emergency calls if it detects that the wearer has had a fall.
The watch will also notify you when it detects that your heart rate is too low or that there's an irregular pattern compared to your usual values.
The new iPhone XS' release date is set for September 21, with pre-orders opening on September 14 for most countries around the world. The XS will start from $999 in the USA and €1,149 ($1,226) in Germany.
iOS 12 officially launches on September 17. Or skinny jeans? Unfortunately, Apple didn't update its 4-inch iPhone SE with a new processor and camera.