The Opera House store highlights Samsung's commitment to the growing Indian market, which remains unsaturated unlike China's. The property has been undergoing reconstructions for the past two years and today was finally open to public in the form of the experience center. For example, the center has installed 4D Sway Chairs as well as Whiplash Pulsar 4D chairs that offer 360-degree three dimensional movements to aid in this VR experience. Samsung said consumers will also be able to pre-book the home theatre zone within the centre for watching movies and shows with their families.
Bengaluru's iconic Opera House on Brigade Road was given a facelift to turn it into "Samsung Opera House" that brings together technology, lifestyle and innovation to offer unique experience to users and prospective buyers. "We are proud of the transformation that this place has seen", Mr. HC Hong, President & CEO, Samsung SouthWest Asia, said.
"India is an extremely important market", Mohandeep Singh, senior vice-president, mobile business at Samsung India told Reuters, adding that the company plans to open more such stores in some of India's top 10 cities. On the inside, a modern experiential space has been developed with extensive use of modern technology.
In addition to that, Samsung will also showcase its latest and greatest smartphones and wearables at the Opera House alongside other products like QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators.
Samsung Opera house is spread across 33,000 sq feet, where the company will also display accessories, including mobile cases, covers and power banks.
"They would be given choices such as installation of military strength skins for screen protection and 360-degree body protection (for phones)".
Samsung Opera House visitors can also get laser engraving done of any design or content on the mobile covers. Audio products like Harman Kardon, JBL and Samsung will also be displayed at the center. Past year the company spent over USD15 billion on R&D globally and is working on next-gen technologies such as IoT, AI, and 5G.
The centre is built around Samsung's philosophy of #DiscoverTomorrowToday, and the company will showcase differentiated product experiences. They want to interact with the brand, touch, feel and create.
Samsung Opera House will be a must-do destination for the city's millennials looking for exciting tech-enabled experiences and entertainment.