T-Mobile introduced a less expensive version of its unlimited plan, offering four lines of no-frills service for $120.
The pricing breaks down as follows: The first line on T-Mobile Essentials costs $60 per month, while the second costs $30.
As always, T-Mobile is listening to customers, and T-Mobile Essentials is designed for those who say they just want the basics: unlimited talk, text and smartphone data in the US - all at the industry's best price, only $30 per line for a family of four with autopay.
T-Mobile Essentials will also slow data speeds for customers who use more than 50GB of data (for all users) per month when they're in congested network areas. But if you don't have autopay set up, that will cost you $5 more per line.
In return, you get what used to be the core premise of every phone plan: calls, messaging, and data. Essentials includes unlimited talk, text, and 2G data when roaming, but only in Canada and Mexico. T-Mobile One is $160 for four lines. For $10 more, users get 1080p video and 10 GB of hotspot data before dropping to 3G. The plan lacks any fancy add-ons like worldwide data access or unlimited mobile hotspot, and instead focuses on what most people care strongly about. T-Mobile commissioned a survey in which "a whopping 86 percent of respondents "it is wrong for the price on your monthly wireless bill to be more than the advertised price" and said "wireless carriers should include taxes and fees in the prices they advertise", T-Mobile crowed in its press release".
While it may seem like the company's latest offer isn't much of a deal, T-Mobile is keeping its more powerful Netflix-included, One option around and is not changing its price.
This Friday, T-Mobile will launch a plan just for customers who only use their smartphones for its basic services. This might make things complicated for current and potential T-Mobile customers. As you might expect, though, the savings only really kick in when you activate multiple lines. Taxes and fees are also not included in that rate. Wireless companies (including T-Mobile, which was contacted for this article) don't provide any guidance on average taxes, given the vast difference in how the taxes and fees are calculated and applied in different states.