Twitter’s crackdown on fake accounts will make you look less popular

Why President Trump Just Lost Over 100,000 Twitter Followers

Big Twitter Accounts See Follower Numbers Drop After Fake-User Purge

Other Twitter users impacted by the move included Kim Kardashian West and former basketball player Shaquille O'Neal, who both lost around one million followers.

Obama, who had 104 million Twitter followers prior to the crackdown, had roughly 101 million as of Thursday afternoon. "In these situations, we reach out to the owners of the accounts, and unless they validate the account and reset their passwords, we keep them locked with no ability to log in".

A recent Twitter crackdown on "locked" accounts meant that high-profile users lost millions of followers overnight.

Unilever was among the major companies that threatened in February to pull advertising from social-media services, including Twitter, because of a rise in hate speech, abusive content and fake news.

On average, the top 10 most followed accounts, consisting mostly of music celebrities, saw a plunge of around two million.

The decision had an nearly immediate impact with followers of many noted Indian politicians and film stars seeing a sharp decline. As per the latest figures on Rahul Gandhi's Twitter account, around 7.22 million Twitter users are following the young leader.

The size of the drops were not directly correlated to the amount of initial followers.

Starting Thursday, Twitter has been locking fictitious accounts for bulk tweeting, posting large number of unsolicited replies, or sharing links with misleading information.

According to Twitter, the new measures are aimed at improving accuracy in a bid to make the site a "more trusted service for public conversation".

"Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate".

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In a statement, Twitter said most people will see a change of four followers or fewer and that larger follower counts will experience more significant drops. By Thursday evening, the @POTUS handle had actually gained a number of followers, even though the numbers are still continuing to fluctuate a little here and there.

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