While Netflix and HBO battle it out for Emmy supremacy - with the streaming service edging the pay channel in total nominations, the first time anyone's done that this century - voters can take a bow for a slate of nominees that both spread the wealth and mostly got it right, barring a few notable exceptions and oversights.
Jessica Biel (The Sinner), Penelope Cruz (The Assassination of Gianni Versace: American Crime Story), John Legend (Jesus Christ, Superstar), Ricky Martin (The Assassination of Gianni Versace) and Katt Williams (Atlanta) are all first-time nominees this year.
Netflix is in a spending war with traditional television companies, pledging to invest up to $13 billion in original content next year, compared with $2.5 billion by HBO and $4 billion by the traditional giant CBS.
"Game of Thrones" will compete for best drama with last year's Emmy champion, Hulu's "The Handmaid's Tale", which also won nods for actresses Elisabeth Moss, Alexis Bledel, Samira Wiley, Ann Dowd and Yvonne Strahovski.
However, "GLOW" has two other nominations, including "Outstanding Comedy Series" and "Supporting Actress in a Comedy Series".
"We have some seriously special people on our staff and hearing them go insane in the office right now is just the medicine this world needs". "This is the most diverse class of performer nominees we've had - we're nearly up to a third, which is fantastic", Maury McIntyre, TV academy president. It has 22 nominations, followed by Saturday Night Live and Westworld with 21 each.
HBO's fantasy dragons-and-swords saga is a two-time best drama victor that sat out the last year's awards because of its production schedule.
The dystopian sci-fi series drew 20 bids, including one for last year's best actress victor, Elisabeth Moss, and supporting bids for Alexis Bledel, Ann Dowd, Yvonne Strahovski and Joseph Fiennes.
Bruce Miller, executive producer of "The Handmaid's Tale", acknowledged that the show's vision of a theocracy where women are treated as property was hard to watch.