Starting at 3 p.m. ET/12 p.m. PT, Amazon is offering over 1 million deals to Prime members across 17 countries, including the U.S., U.K., Germany, France, China, Australia and Singapore.
Items on sale now for $119 include unlocked Apple iPhone SE or Motorola MOTO smartphones; GoPro Hero5; Dyson hand-held vacuums; Fitbit Blaze Smart Fitness watches; and Mongoose bikes, among others.
In past years, Amazon's Prime Day has proven to be a revenue driver for many small and medium-sized businesses that take part in the event.
Along with the extra six hours, Amazon Prime Day is extending to four new countries this year: Australia, Singapore, the Netherlands and Luxembourg. According to reports from last year, Amazon's 2017 Prime Day was the company's biggest sales day ever - growing more than 60 percent over the previous year's results and bringing in more new Prime members than in any other single 24-hour period in Amazon's history. You'll have a day and a half in which to nab yourself a bobby dazzler of a bargain, and you'll need to be an Amazon Prime member in order to do so.
You can get three months of Kindle Unlimited for $1, when it usually costs $10.
Stay tuned to Highsnobiety's Prime Day coverage next week to make the most of all the savings.
There will be plenty of discounted seasonal items, including organic strawberries, boneless chicken breasts and more at Whole Foods stores.
Even if you're not an Amazon shopper, you can reap the benefits of Prime Day. But don't forget to cancel the trial afterwards if you don't intend to continue.
It's also a very good idea to be flexible: for example, if you fancy a Sony 4K TV then think about the features you want rather than a specific model number: the BRV123ABD54-88C-9218-B may not be discounted on Prime Day, but an nearly identical set with the specification you want probably will be. In reality, it's more like Prime week, as many "deals of the day" have already been trickling out, specifically electronics like Wi-Fi Light Switches and Bluetooth speakers.