When one Twitter user joked that their change of heart (and name) must not have gone well, IHOP itself had a response: "The blan was to get beople talking about our new burgers".
IHOP said the whole IHob name change was fake.
The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday.
"We just had some burgers to bromote", the company said in a tweet. "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", the company said in its Facebook post. The brand has already changed its name on its website and all social media platforms. Afterward, that figure increased to 30%, the highest score since late 2012.
After the name change, that number jumped to 30 percent. And IHOP never took pancakes off the menu. That's what we're after: "giving more people more reasons to come to IHOP more often".