Burger King apologises for 'offensive' World Cup pregnancy offer

Pixabay

Pixabay

The original post was offered on VK earlier Tuesday, offering women a lifetime supply of Whoppers as well as 3 million Russian rubles ($47,000) if they become impregnated by a soccer star.

"Each one would receive 3 million rubles and a lifetime supply of Whoppers (the chain's most popular burgers)", the post promised.

The deleted promo said that encouraging Russian women to bear the children of football players "will lay the foundation for the Russian team's success several generations ahead".

"Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football", the post read, as translated by Deadspin website.

In a social media post, Burger King's Russian Federation team offered 3 million rubles (about $47,000) and a lifetime supply of Whoppers to "women who get pregnant from world football stars". "It turned out to be too insulting".

The announcement was removed later in the day from Burger King's social media accounts, but is still circulating among Russian social network users. "Forward! We believe in you!"

Russian State Duma deputy Vitaly Milonov also slammed Burger King, saying that another "very-very stupid" campaign was masterminded "by the hellish PR people of the fast-food chain".

Burger King has since apologised for the insensitive advert in a statement released by the company.

In a statement a day after the offer was taken down, Burger King said "we are sorry about the clearly offensive promotion that the team in Russian Federation launched online". "We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application". "Russian women can probably manage their own affairs".

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