Amazon Prime has finally arrived in Australia - with some caveats

Amazon Prime members won't have to pay for all those deliveries.                  Amazon

Amazon Prime members won't have to pay for all those deliveries. Amazon

"We are really proud to bring Australians the most extensive set of Prime benefits at launch for any country - ever", Jamil Ghani, VP of Prime International at Amazon, said in a statement.

But the company, which has already disrupted Australia's retail market, has several of its own original shows including Golden Globe victor The Marvelous Mrs. Maisel and The Grand Tour with former Top Gear stars Jeremy Clarkson, Richard Hammond, and James May. And in response, Amazon has chosen to restrict Australian residents to its Australian website starting July 1st.

Lastly you'll get access to Prime Reading, which is "a rotating selection of over a thousand e-books, comics, short works and more" through Amazon's Kindle hardware, or through their Kindle apps for Android and iOS.

Other markets, especially the U.S., have plenty more features included in Prime memberships, such as the aforementioned same-day delivery, access to Prime Music, Kindle Unlimited and Prime Photos, early access to Amazon's Lightning Deals and much more.

Free delivery within two business days will cover nearly 90 per cent of the nation and free global shipping is on offer for orders more than $49.

Amazon's vice-president of Prime International, Jamil Ghani, said in a statement that Prime in Australia would offer free international delivery on products sold on Amazon's USA website, which shoppers could order on the Australian site, circumventing the geoblocking.

Amazon will likely be hoping that the Australian launch of Prime will help temper some of the recent criticism the shopping giant has faced locally.

Citi retail analyst Bryan Raymond said Amazon Australia still offered only a "patchy" range of well-known brands being sold directly by Amazon, and that increasing that would be key to growing its penetration here.

The launch follows Amazon's announcment that it plans to stop Australian users ordering from the USA site.

Prime launched on Tuesday and costs $6.99 for a monthly subscription or $59 a year.

If you're keen, Prime is offering a 30-day free trial, and the price has been lowered to A$4.99 per month until January 31 next year.

"Prime is essential a loyalty program, it's a way to get consumer hooked to the convenience of ordering online", he said. "This is just the beginning for Prime in Australia, as we will keep making Prime better, adding even more selection and benefits". Amazon Prime members will be able to pay $7.99 for next-day delivery, compared to $9.99 for non-members.

There is no minimum purchase to qualify for free delivery, however, it is only available on "Prime-eligible" products.

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