Target pulls 'Baby Daddy' Father's Day card featuring black couple after complaints

The anger prompted a response from Target on Monday

The anger prompted a response from Target on Monday

The inside of the card, as noted by a user on Saunders" post, does include the message: "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy'. The shopper, Takeisha Saunders, claimed it was the only card Target offered featuring a black couple.

Target is in the crosshair of a controversy over its "Baby Daddy" Father's Day cards.

"We want all guests to feel welcomed and respected when they shop at Target", the statement said. "We were made aware of some concerns about this card last week..." Said Target, "It's never our intention to offend our guests with the merchandise we provide".

Still, Saunders tells Fox News she's hoping to "shed some light" on why the cards are offensive.

Images of the card began circulating on social media, where it kicked up a discussion about the words "baby daddy".

"You CANNOT be serious Target!"

Target only stocked the card in half of the company's stores. It's not sweet or nice, ' she stated.

The backlash has prompted Target officials to remove the cards, and apologize to offended shoppers.

American Greetings also issued an apology for the cards and said it would stop selling them at all retailers, including Target. "It's a term used to describe a deadbeat or absent parent", she wrote.

Saunders thanked the store via Twitter but says many people were angry she was upset about the card at all.

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