In some ways, Microsoft was playing to an easy crowd, with Xbox Fanfest winners in attendance to provide requisity whoops and hollering - and some even twirling shirts in the air at the bigger announcements - but not all games enjoyed a good response.
Microsoft has been stepping up its gaming investments over the past few years.
However, Microsoft has had a relationship with Ninja Theory more or less since the studio's inception: Microsoft published the debut game from Ninja Theory's first incarnation, Just Add Monsters, entitled Kung Fu Chaos.
Microsoft (MSFT) showed its commitment to the video game business on Sunday by announcing the acquisition of five game studios to increase exclusive content for its Xbox One console. The idea of being able to play console-quality games anywhere, he explained, is focused on expanding the Xbox audience rather than dropping its consoles.
EA CEO Andrew Wilson revealed at its EA Play press event on Saturday that his company will offer a way to stream its games library to smartphones, low-hardware laptops and other devices in the future. We're also getting a free iOS Elder Scrolls game called Blades.
Halo: Combat Evolved, the first game of the franchise, was released on November 15, 2001 and quickly became a bestseller, generating very positive reviews and establishing Microsoft's new Xbox console as a legitimate competitor to Nintendo and Sony.
As such, there was a lot of soft pressure on Microsoft going into this year's E3 to, if not right the ship entirely, at least show signs of life. The game will be released exclusively on Xbox One and Windows 10.