YouTube Music is a brand new music streaming service from YouTube that only focuses on all things music across the video streaming platform. Now, it seems that YouTtube's mantra is: If you can't buy 'em, beat 'em!
In an interview at Recode's Code Media conference, YouTube chief executive Susan Wojcicki offered clues as to why the company chose to split its premium content and rebrand its premium service.
Albeit, powered with some extra punch as well. It will also be heading to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. A YouTube Music Premium tier is also available to remove the adverts, give you background listening (so you can exit the app and continue listening) and to let you download songs for offline playback.
In terms of original series theme, which HBO and Netflix have used to the max, YouTube Premium talks about Cobra Kai, a Karate Kid saga, which is YouTube's original series. YouTube Music is also charging just as much as Spotify and Apple Music, $9.99 (roughly Rs. 680).
YouTube has been at odds with the music industry for years, said Rob Sanderson, an analyst at MKM Partners.
It is now clear that YouTube Premium wants to position themselves as the most happening online music streaming service.
"YouTube Music" is a mobile app and desktop player with multiple playlists, official albums and artists to prevent users from jumping back and forth between multiple apps and YouTube, the company said in a blog post. In 2014, it followed up with Music Key, offering subscribers ad-free music videos, but a lack of interest saw Music Key succeeded by YouTube Redin 2015.
In a briefing this week, the company promised it will be closing the gaps between Play Music and YouTube Red over the next month, so Google Play Music users don't lose features they've grown accustomed to.
We will keep you updated, as we receive more details.