BSNL takes on Reliance Jio with Rs 118 prepaid unlimited data plan

Logo of Bharat Sanchar Nigam Ltd painted on a wall outside its office in Kolkata

BSNL's Rs 118 prepaid plan is no match for Reliance Jio's 98 bundle

Since the launch of Reliance Jio in September 2016, the telecom sector in the country has undergone a major disruption. The plan comes with 28 day validity period. BSNL is also offering its subscribers with free PRBT tune (caller ring tones).

Other telecom companies like Airtel and Idea Cellular are also offering some similar plans of Rs 99 and Rs 109. At the moment, there are a plethora of tariff plans from top telcos even under Rs 200 offering unlimited voice calls, daily data limit per day and SMS benefit as well.

In comparison, Reliance Jio has a prepaid plan priced at Rs 98 which offers unlimited local and national voice calls, and 2GB 4G data, throughout the validity of 28 days. However, if a user want to opt other ringtone, they will have to pay a nominal fee. The plan also offers 300 local and national SMS, and complimentary subscription to Jio suite of apps.

The BSNL Rs. 118 recharge pack is available in several circles including Chennai, Kolkata, and more. But the bigger question is how well BSNL's new plan competes against the offers from Reliance Jio and Airtel. Every telecom operator has come up with voice and data packs at lucrative prices to lure subscribers. However, note that the unlimited voice calling offer is not applicable for calls made to Delhi or Mumbai-based mobile numbers. Airtel's Rs. 93 recharge plan provides customers with "unlimited" calls, both local and STD, no extra charges on roaming networks, a total of 100 SMS messages per day, and 1GB data (4G or 3G) to be consumed in a validity period of 28 days. Identical to the Airtel and some other "unlimited" plans, the voice calls in the pack are limited to 250 minutes per day and 1,000 minutes per week. However, the new broadband plan benefits have only been launched in the Kerala circle for now.

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