"Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart". Amazon is going to give 10% off on all sale items at Whole Foods supermarkets along with discounts on selected popular items.
Sucharita Kodali, an analyst at Forrester Research, said the discounts were likely to hurt the profit margins at Whole Foods - but that was besides the point if the move strengthens Prime, a major focus of Amazon these days. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores.
Experience upcoming Amazon program for Amazon prime members.
The Whole Foods location in Seattle's South Lake Union neighborhood, just blocks from Amazon's headquarters in Seattle.
Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb. Customers can also go to the Whole Foods Market app to learn about offers each week. That could be a lure for Prime members who already shop Whole Foods, but could push price-conscious shoppers further away from the chain, given its existing reputation for high prices.
Discounts for Prime members will work through the Whole Foods Market app. Amazon says Prime members will sign into the app using their Amazon accounts, and then scan the "Prime Code" inside the app when they check out at Whole Foods. That translates into a big opportunity to boost Whole Foods' business, if Amazon can use the new discounts to bring more people into stores.
The discount program is Amazon's latest effort to connect the two companies.
"There have been gradual steps towards integrating Amazon and Whole Foods". "Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more". It also offers 5 percent back on all Whole Foods purchases to customers with the Amazon Prime credit card.