While the SQ6 may be the first Instax branded camera to use its square-format film and be completely analogue, it's not the first time that the square film has been used in an analogue-only camera - the Lomography Lomo'Instant Square supports both the square and mini Instax format.
Fujifilm has announced the Instax Square SQ6, a $130 instant film camera made for 1:1 film.
The Fujifilm SQ6 boasts a 1:1 aspect ratio and is compatible with Fujifilm Instax Square film. If the shutter speed is set too fast in a photo with flash, the background of the image is very dark. The camera has a small mirror located next to the lens that helps with capture.
There will be other features such as a programmable electronic shutter release, a motor-based macro, landscape, and double exposure focus modes.
The camera has three focus modes covering close-ups (0.3 to 0.5 m/1 to 1.6 ft), landscapes (2 m/6.6 ft to infinity) and a Normal mode that focuses on subjects between 0.5 to 2 meters (1.6 to 6.6 feet). The camera's shutter captures a range between 1.6 seconds and 1/400 seconds. An LED display displays the current shooting mode. The SQ6 uses two CR2/ DL CR2 lithium batteries - battery life is said to last for approximately 30 of the 10-shot packs.
The camera comes in three colours (from left) graphite gray, pearl white, and blush gold.
Fujifilm might be known to some for its Instax series of cameras. It also comes with a suede case, twin pack square film (plain) and one rechargeable battery.
Fujifilm says the SQ6 release date will be 25 May.