It is also fun and feels very natural. The popularity of smart speakers in recent times proves it.
That's why Microsoft is now reportedly making its own smart speaker, in order to show that Cortana can cut it alongside the likes of Siri, Google Assistant and, most importantly, Alexa. But because of Cortana being not as popular as the other assistants, it never really stole much market share.
At CES 2018, Qualcomm also revealed that its smart home technology also supports Cortana. It is based on ARM's Cortex A7 architecture and clocked at 1.3GHz. Snapdragon 212 was originally designed for smartphones and likewise devices but now has IoT core built into it. This may not seem like a powerful chip but a smart speaker doesn't need good processing power as everything is done in the cloud.
Let it be noted, that Microsoft CEO Satya Nadella has been quick to "disappear" products or projects that don't meet a certain standard and the Quanta development could be all for naught in the end. A lot of things have to be considered before they decide to manufacture it in large scale.
This means Microsoft may not even go ahead with a smart speaker in the first place but just do a reference design for other manufacturers. Also, with Cortana being deployed by Microsoft once again, we wonder what new features could be added to a new smart speaker so that it avoids the fate of the Invoke (which is seen in the image at the top of this story).
The only one most have heard of is the Cortana-powered Harman-Kardon Invoke.