This week founder Mark Zuckerberg, whose account was one of those leaked, faced questions regarding data misuse in a two-day congressional hearing in the United States. He was confident. He capably tackled numerous queries proposed last week by Bloomberg columnists. Revenue a year ago was $40 billion. They have to have some knowledge of how other companies in their chain, be it data suppliers or customers, are using that data. But it's a loss for the rest of us.
While the face-off between Zuckerberg and federal lawmakers has come to an end, local IT experts told KOMU 8 the fallout from this case will likely continue for years to come for millions of Facebook users. The first was with Sen.
In an interview with Vox, Zuckerberg said the unusual amount of control he has over Facebook benefits its 2.2 billion users.
The answer, as Zuckerberg surely knows, is yes.
As I understand it, it's a tactic called "pervasive ad targeting", wherein if you happen to check out the price of a desk or a gallon of milk, the internet registers your interest and gloms onto you like a death-eater. The company can also track people almost everywhere they go online, and it can see what apps people have installed on their phones.
Last week, Facebook CEO Mark Zuckerberg tried to reassure Capitol Hill that his social network is clamping down on outfits like Cambridge Analytica, which obtained the private information of as many as 87 million users while working for President Trump's 2016 campaign.
"Even if you delete your Facebook account, the damage has already been done". Inexplicably, Zuckerberg tried to say he wasn't completely sure about Facebook's data collection policies, and one of his underlings could follow up later.
Problems like the one at Facebook are far from new, according to Seth Hardy, director of security research at Appthority, a mobile security firm based in San Francisco.
This exchange mattered because Blunt and others revealed the flaw in Facebook's bargain with users. "I think it is unfortunate that it took place, but necessary for us to reach this particular crossroad to put some degree of regulation in place", he said, adding that it would also impact on privacy policies of other major online players such as Google, Apple and Amazon.
For example, when it comes to facial recognition, Facebook is fighting against users consenting to have their faces recognized in photos. (I couldn't figure out how to do the latter, and I write about technology for a living.) Zuckerberg says he's giving users control, but he's giving them the illusion of control.
What does this mean for users? "They are already having conversations about how they cannot only make sure their current systems better protect user privacy and autonomy, but how artificially intelligence systems they are using can have ethical alignment built in by design", said Ms McEvoy. Users were angry over Beacon, a Facebook service that broadcast information about their activities and purchases elsewhere on the Web without their permission.
Maybe people would find this system too cumbersome to be practical. The data he transferred is utilized to make shadow profiles for both Ijaz and Sadia - so that if either goes along with, they will be recommended Ali as a companion.
Facebook could voluntarily change the rules of the game. And for some reason, people are surprised that their information is being used by advertising and political firms.
Those changes could dramatically curtail Facebook's power and its revenue - and that's the point.