Airtel asked to amend its IPL campaign by Court

Reliance Jio effect: Airtel unveils Rs 249 pack; offers 2GB data per day, unlimited calling for 28 days

Airtel announces new Rs 249 and Rs 349 plans to take on Reliance Jio

Telecom major Bharti Airtel said on 13 April that it will offer 30 GB free data to its customers who will upgrade from 2G or 3G handsets to 4G smartphones. Yes, Airtel has updated its Rs 399 plan with 1.4GB data per day on offer and a validity period of 84 days (at least for some users). The postpaid customers will however get 30GB additional free data with rollover facility in their first bill cycle.

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Airtel has recently launched a complete 360 degree advertisement campaign claiming to offer the T20 IPL matches FREE and LIVE and is only available to Airtel subscribers. The 4G budget smartphone from these brands comes with cashback offers from Airtel bundled with the plans including data and unlimited calling. To become eligible for the offer, a user will have to upgrade to 4G smartphone from a 2G/3G mobile and would need to remain on the same Airtel network.

While on one hand Reliance Jio accuses incumbent operators of milking the sector using borrowed money, older players like Airtel, Vodafone and Idea blame free voice and data offering by the Mukesh Ambani firm for bleeding the sector. Moreover, customers can check whether they can avail the free data by entering their mobile number at https://www.airtel.in/4g-upgrade and clicking on Check Eligibility. The 30 GB FREE data benefit will be credited within 24 hours of making the claim. "We believe this will help millions of our customers to fulfill their aspiration of owning a 4G smartphone by making the transition more rewarding".

As a part of its network expansion program - Project LEAP, Airtel announced its plans to add more than 9500 new mobile broadband sites in FY 2018-19, along with an addition of 4000 KMs of optic fiber, in Madhya Pradesh & Chhattisgarh Circle.

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