Mahindra group chairman Anand Mahindra said that Automobili Pininfarina's hypercar will draw "upon the pedigree and design vocabulary of the Pininfarina aesthetic heritage" to "develop a rare collector's item that only a handful of connoisseurs will ever own". The design and development of electric and hybrid powertrain of Pininfarina also enables M&M to remain abreast with the changes in cleaner vehicles for future.
Noting how EVs are the "future", Mahindra said: "When power, beauty and high-end EV technology come together in one auto, that will be the flawless luxury vehicle, that will give auto lovers the freedom to roam without impacting the planet adversely".
Mahindra & Mahindra today officially launched its new high-performance EV brand, Automobili Pininfarina that will "design, engineer and manufacture high technology, extreme performance, luxury electric vehicles". The other two will be rivals for the Porsche Cayenne and Porsche Macan. Anand Mahindra, chairman of the company that owns Pininfarina, said the battery-powered vehicle fits in a broader "sustainable luxury" market and will.
Automobili Pininfarina will be led by Michael Perschke, as its Chief Executive Officer. The new high performance luxury electric vehicles will combine the brand's designing prowess with the electric vehicle expertise gained by the company's participation in Formula E. He is joined at the helm of the company by Per Svantesson, who is the chief operating officer and has worked at Volvo.
Michael Perschke, CEO, Automobili Pininfarina, commented, "Establishing Automobili Pininfarina as a leading sustainable luxury brand is our strategic vision and will be a dream come true". It's a powerful combination.
Why a 2020 launch? "This project helps me and my family to realise my grandfather's dream of seeing outstanding innovative cars, exclusively branded Pininfarina, on the roads", Paolo Pininfarina, chairman, Pininfarina SpA said. The new Pininfarina car-making firm will work independently of its parent's EV division, Mahindra Electric, with operations based in Europe.
The whole project will be limited to no more than 100 cars, and expect to pay just under €2million a pop. "You will always have cars which are objects of desire". It is not hard to see what the next step should be.