"We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy", Cambridge Analytica CEO Alexander Nix tells an undercover reporter posing as a fixer for a wealthy family in Sri Lanka that hoped to get candidates elected in that country.
Facebook said on Tuesday that the entire company was "outraged we were deceived".
Rob Sherman, deputy chief privacy officer at Facebook's said in a statement, "We remain strongly committed to protecting people's information".
Lawmakers in the United States and the U.K. are demanding the Silicon Valley social media giant answer questions about how it happened.
Collins, who has an 11-year-old daughter and an 8-year-old son, said he wouldn't let his children use Facebook even when they're old enough due to safety concerns. "Cambridge Analytica, Kogan and Wylie all certified to us that they destroyed the data", the company said.
In a statement, Cambridge's board said Nix's comments "do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation".
The company, which the New York Times reported was staffed by mostly British workers then, assisted Republican Senator Ted Cruz's presidential campaign before helping Trump's. Facebook said it received certifications they had complied.
"Despite the rumors, I'm still fully engaged with my work at Facebook", he wrote.
Mr Nix continued: "I'm just giving you examples of what can be done and what has been done".
"What's come out of the allegations against Cambridge Analytica was the ability to subvert Facebook to use the stories, the chats that people have, to create the ideal propaganda machine".
But Cambridge Analytica's sudden notoriety has caused problems for someone else too.
Chief Executive of Cambridge Analytica (CA) Alexander Nix, .
Nix claimed otherwise to an undercover Channel 4 reporter.
The NYT reported that the dispute between Stamos and Facebook's leadership happened over how much information the company should share about how nation-states have misused the platform, as well as what changes to make before the 2018 USA mid-term elections.
A cross-party committee of British lawmakers asked Zuckerberg on Tuesday to explain his firm's "catastrophic failure of process" on the security of personal data. Facebook shares fell 3% Tuesday, and the company's slump has spread to the broader market - dragging down tech and social media companies.
The Trudeau government is turning to its spy agency and high-tech cybersleuths to ensure that the privacy rights of Canadians are being protected as revelations swirl about Facebook data being exploited for political gain.
The Electronic Privacy Information Center, the Campaign for Commercial Free Childhood and 10 other groups are urging the Federal Trade Commission to investigate whether Facebook violated an agreement Facebook signed with the FTC in 2011 offering privacy assurances.