For the study, researchers included 50,195 people, aged between 20 to 64 years and free of hearing loss. The marketing around smoking may not be visual now but there's still a lot of hype around stopping and smokers are led to believe that it's really tough to quit. Participants who smoked more than 20 cigarettes a day were 70 percent more likely to develop high-frequency hearing loss and 40 percent more likely to develop low-frequency hearing loss.
There are now about 250,000 e-cigarette users in the region.
The study found even when participants cut the number of cigarettes they were lighting up, they didn't smoke the remaining ones more aggressively to compensate.
Smoking appeared to affect the ability to hear both high and low frequency sounds, but the association with high frequency loss was greater, said the scientists. "Our smoking cessation team has developed an effective evidence-based service that assists individuals who wish to quit smoking through adopting a non-judgmental, supportive, empathetic and flexible approach".
Lead author Dr Huanhuan Hu published his findings in the journal Nicotine and Tobacco Research.
The Dartmouth researchers pulled data from a variety of national surveys of health and tobacco use to calculate how many years of life are gained or lost from e-cigarette use. However, the Dartmouth researchers point out that a future in which e-cigarettes do help people quit isn't impossible-as long as they're kept out of the hands of young people.
"For example, if smokers who used e-cigarettes to help quit were twice as likely to actually quit compared to smokers who used nicotine-replacement therapy, then the benefits of e-cigarette use would approximately balance the harms of e-cigarette use".
He also said product standards are needed to reduce the levels of toxins in e-cigarette fluid.
PHE says the use of quitting aids like patches, gum, and e-cigarettes, make the chances you'll successfully stop smoking one and a half times as likely.
Due to the relative safety of e-cigarettes and their success in helping people quit, Yorkshire Cancer Research is calling for more support to be given to those who wish to vape.
But Jason, who owns a group of hair and skincare salons in Belfast, also said that a complete change in his mind-set helped him to quit after several failed attempts.
The UUP man voiced his support for the campaign on No Smoking Day, March 14.