The company said the music service is available on the Apple App Store, Google Play Store, and Microsoft Store.
By comparison, industry leader Spotify had 71 million paying subscribers as of December 2017, Amazon Music Unlimited has 16 million paying customers and Internet radio pioneer Pandora has just 5.48 million total subscribers according to Reuters.
Spotify now touts of having 71 million premium subscribers and 159 million people who use the service at least once a month. In Israel, Spotify faces competition from global streaming services such as Apple Music, Deezer, and Tidal, as well as local services offered by Israel-based cellular carriers. The service, like most of its competitors, costs $9.99 per month for an individual plan or $14.99 per month for a family subscription accessible by up to six users. Spotify's free service with ads will also be available in Israel. Earlier this month, Spotify announced it is planning to list on the New York Stock Exchange under the ticker SPOT, targeting a $1 billion direct public offering. The South African launch marks the first time Spotify will be available on the African continent.