Apple acquires magazine subscription app Texture

Apple Senior Vice President Eddy Cue who runs its media business    
   Asa Mathat

Apple Senior Vice President Eddy Cue who runs its media business Asa Mathat

Apple said on Monday it agreed to buy Texture, an online magazine subscription service owned by publishers Condé Nast, Hearst, Meredith, Rogers Media and investment firm KKR.

First introduced as Next Issue in 2010, Texture now offers subscriptions to over 200 magazines for one monthly price. Currently, the service is available on multiple platforms, including iOS, Android, and Amazon. Pricing for the deal has not been confirmed at this stage.

"We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers", said Eddy Cue, Apple's senior vice president of Internet Software and Services.

Certainly, it seems to have been a popular app for readers.

The magazines can be downloaded and read offline. The digital magazine landscape hasn't been an easy one to compete in, mind. All the same, we've seen several attempts to do for magazines what Netflix has for video, but end up disappearing shortly after. With Texture's existing catalog as a starting base, Apple could also be in the market for additional acquisition targets that would serve to beef up a future News-related service before its launch. It's likely that the app will operate as is at least for the time being, but Apple could eventually integrate magazine subscriptions directly into Apple News.

Texture's Netflix-style model of subscription service feels like a ideal fit for future integration in Apple News.

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