NBC Taps Snapchat, Uber to Expand Olympics Coverage

Calrec Audio's         digital audio consoles in the NBC Olympics studio

Calrec Audio's digital audio consoles in the NBC Olympics studio

In fact, this year it's easier than ever to watch every sport online.

NBC* paid $963 million for the rights to air the Winter Olympics in PyeongChang, South Korea, a 24 percent jump over the $775 million it paid for the last Winter Olympics in Sochi, Russia. From a viewer's standpoint, this exclusivity isn't necessarily a bad thing; iit actually makes finding your best option pretty simple. The Rio games were the first that NBC also streamed online simultaneously, and those viewers are included in the overall viewership count. As part of the series, NBC Olympics will produce exclusive "in-car" interviews for Uber riders.

The new Live feature will deliver key Olympic moments in real time.

"Whether walking the streets of NY, riding the Chicago L, or waiting in Philadelphia's 30 Street Station, Olympics fans in these three cities will be surrounded by the excitement of the Winter Games", said Gary Zenkel, president, NBC Olympics.

The experience will begin once a ride stars and can be accessed through a link to the NBC Olympics site via the Uber app.

Along with NBC's broadcast coverage, you'll be able to watch video from the NBC Sports app. That includes 18 live events or 55 hours. "NBC Olympics has come to trust Lyric's proven performance and reliability in live production environments, with powerful and yet easy-to-use tools that support engaging storytelling and a memorable presentation of popular sports". There will also be a few hockey and curling events broadcast on CNBC and USA Network. At $19.99 per month, sports-focused fuboTV is the cheapest option, but plenty of other services-including DIRECTV NOW, Sling TV, Playstation Vue, and Hulu with Live TV-will get you access to the Olympics.

Latest News