Olympics Ratings Slide From Sochi 2014 For NBC's Unofficial Launch

VIDEO: 2018 Winter Olympics TV Schedule: Stream, Channels, Dates, Opening Ceremony

Olympics Ratings Slide From Sochi 2014 For NBC's Unofficial Launch

Viewers won't miss a minute of competition, as NBCUniversal presents more than 2,400 hours of coverage from the PyeongChang Games across NBC, NBCSN, CNBC, USA Network, NBCOlympics.com and the NBC Sports app. NBC's primetime Olympics coverage will be live in all US time zones, ensuring viewers coast-to-coast can watch simultaneously, even with South Korea being halfway around the world.

Whether you wait with bated breath for the Winter Olympics every four years or are just now realizing it's starting up at all, this quadrennial event is going to dominate the cultural zeitgeist for the next few weeks. "That's right when numerous marquee events - figure skating, alpine, snowboarding - will be taking place".

And while those numbers sound rather impressive, compared to the pre-Opening Day coverage in 2014 for the winter games in Sochi, Russia, the coverage in the key demographic dropped by 38 percent and was down another 20 percent in overall viewership, losing some 4 million viewers.

Streaming minutes of live Olympic coverage quadrupled the amount s streaming from Sochi, NBC said.

NBC is producing more than 2,400 hours of coverage over 18 days from the games in Pyeongchang, South Korea.

NBC owns the Olympics through 2032 as part of a $7.65 billion agreement that gives the network rights to air six games, or an average of $1.27 billion each. Coverage begins on Saturday, Feb. 10 with a live presentation of the Women's hockey qualifying round. The PyeongChang soft launch on NBC and NBCSN matched CBS and the NFL Network's Thursday Night Football broadcast of October 5, 2017.

CNBC: CNBC is back with its popular evening coverage of curling.

Latest News