Popular clothing brand H&M has hired a "global leader" on diversity after its "racist" ad mishap.
H&M has appointed a global head of diversity and inclusiveness.
Wu will work out of the company's Stockholm headquarters, according to Bloomberg.
"We have reached out, around the world, inside and outside H&M to get feedback", the statement reads.
In posts across several of its social media platforms, H&M reiterated that that the "recent incident was entirely unintentional", but demonstrated how big its responsibility was as a global brand.
In South Africa, protesters vandalised H&M stores over the photos.
The Swedish fashion giant said Annie Wu, now H&M's global manager for employee relations, will become its new global leader for diversity and inclusiveness for the H&M Group and will be based at the retailer's headquarters in Stockholm.
Social media users complained that it was insensitive to have the boy wear the hoodie, since the word monkey has been used as a slur against black people. In that statement, H&M officials said they removed the "coolest moneky in the jungle" image and the garment from stores.
Canadian rapper The Weeknd, who has worked with H&M in the past, announced after the fallout that he would no longer work with the company. An eBay spokesperson said, "We took a decision to ban these items when this story was originally reported, and will continue to remove items listed maliciously". I know racism exists, but does the shirt to me speak racism? The mother, named Terry Mango, even came forward to tell people to stop making a mountain out of a molehill.