YouTube again revises rules to protect advertisers

Nicholas Hunt  Getty Images

Nicholas Hunt Getty Images

Now, however, they will need 1,000 subscribers to their channel, and a total of 4,000 hours of video viewed over the previous 12 months.

Google's YouTube network on Tuesday announced stricter rules for video creators hoping to be compensated for their work, its latest reaction to criticism that it encourages increasingly risky and exploitive videos by enabling their creators to make money off viral videos. Getting flagged for copyright infringement or any other reason would make it harder to monetize the channel in the future.

Due to the recent controversies created by YoutTube's biggest creators, Google is changing its policy to allow users to monetize their videos.

As of this week, any new content creators that applied for the ad program will have to meet the three hellish criteria to be able to generate revenue. The channels that will be failed to meet the policies, will no longer be able to earn money from ads. While 80 percent of creators reported a drop in revenue after YouTube began implementing tighter restrictions.

In addition, YouTube said its content management staff will manually screen all videos included in Google Preferred - a premium service that grants advertisers access to YouTube's top-viewed content. Ads will only run on Google Preferred videos verified to be compliant with YouTube's ad criteria.

"Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month."
They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors).

While YouTube claims that they see a 40% increase year-over-year in creators making over six figures, it's clearly going to be harder for newcomers to crack the platform going forward.

Toughening up the requirements for YouTube partners is fine - I get it; YouTube wants to make sure that everyone it's endorsing is a legitimate creator.

The real question is, will these changes make YouTube safer for viewers? On February 20th, 2018, these exact same thresholds will be affecting existing channels too.

Others, like long-time YouTuber ReviewTechUSA shot down criticisms that the changes came amid Logan Paul's comedy video that partially featured a suicide victim's dead body hanging from a tree in a Japanese forest.

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