Apparently so, because we're all talking about it.
Remember when then-Falcons offensive coordinator Kyle Shanahan had his playbook stolen before last year's Super Bowl?
Karl Dunbar previously coached the Jets defensive line from 2012-2014 under coach Rex Ryan.
Atlanta police are investigating after an Alabama assistant coach had a backpack stolen from a downtown hotel two days before the national championship game.
Dunbar had left his backpack in a meeting room in the Marriott Marquis around 12:45 p.m. ET on January 6.
Alabama defeated Georgia Monday in the game at Mercedes-Benz Stadium.
Alabama has not commented on the incident, but according to the police report (obtained by ESPN), Dunbar told authorities he lost his game day notebook, wallet, iPad, passport, sunglasses, reading glasses and $1,320 in the bag.
Some of his belongings were located in a bathroom on the third floor of the hotel, but not the missing playbook.
One of the most prized possessions for a football coach is their playbook, and unfortunately for Alabama someone out there has Crimson Tide's playbook.
Weekend editor based in Atlanta.