We're not going to post any of the videos, because it's literally just dumb kids chomping down on sachets of detergent and we don't want to encourage that, but the pods contain "ethanol, polymers, and hydrogen peroxide" and are extremely toxic, and look, you just shouldn't eat them, okay?
One teenager admitted to CBS that he ate a detergent pod, and dozens videos on YouTube appear to show people taking on the challenge on camera.
Millennials around the country are swept up in recording themselves performing a risky new challenge in which they eat washing tablets.
While it's obviously unsafe and so stupid, it's also one of the most popular memes of the new year.
Today, doctors have been urging teens not to eat the Tide pods, as the substance is poisonous and puts their health in peril if ingested.
It's like the ice bucket challenge except even more fucking stupid, and instead of raising awareness for a cause you are literally eating laundry detergent.
Many internet users mocked the challenge and the people who go through with it.
Following the craze, Tide issued a statement: "Our laundry packs are a highly concentrated detergent meant to clean clothes ..."
Procter & Gamble, the maker of Tide products, says that the pods "should not be played with. even if meant as a joke" and that safety is "no laughing matter".