The LG G7 will be the firm's last annual flagship smartphone update

LG breaking from annual smartphone launch cycle, releasing more variants

[Newsmaker] LG to shift strategy on money-losing smartphone - The Korea Herald

However, we may see more iterations of the G7. LG has therefore chose to stop releasing flagship smartphones on an annual basis like it has been doing for so many years in tandem with rival Samsung. Any new strategy at this point can only do good for the company: it's experienced nothing but revenue loss from its mobile division for the past eleven quarters.

Jo Seong-Jin, CEO of LG Electronics, disclosed some interesting information when speaking to Korean media at CES 2018.

Asked when LG would release its next flagship, he responded by noting that the company "will unveil new smartphones when it is needed".

2018's show brought the usual haul of new colors, phones that existed in other markets now announced for the U.S., niche devices and midrange models.

Cho continued, "We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series".

Samsung's Galaxy S9 is unlikely to be a huge leap forward following the near-perfect S8 range.

Whatever the reasons, LG will be slowing their release schedule, but we should still see a release of the LG V7 at Mobile World Congress late next month.

Additionally, though Cho referenced the G series in his comments, we can still assume this was for convenience's sake - a rebrand would still be in line with the other changes in its mobile division strategy.

Cho focused on LG's new approach as something the company could sustain.

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