Gaudelli explained that, if a player chose to protest during the anthem, NBC broadcasters Al Michaels and Cris Collinsworth would likely give the players's name, some background on the a protests, and then "get on with the game".
In the unprecedented position of have both a Super Bowl and an Olympics to sell in the same month, Dan Lovinger, executive VP, for NBC Sports sale said Olympic sales were pacing ahead of the Sochi games four years ago and were on track to exceed $900 million, a first for the Winter Games.
If any players decide to kneel for the Super Bowl LII national anthem, they will still be shown on the live broadcast, NBC announced this week. NBC has the Olympics through 2032 as part of a $12 billion deal, and it's one of three networks that will take turns carrying the Super Bowl through 2022.
"So if there are players that choose to kneel, they will be shown live".
Advertisers have not expressed any concern about ratings around the Super Bowl, Lovinger said.
The audience level for the Super Bowl has always towered over the rest of television, delivering 106 million viewers or more since 2010.
The Super Bowl traditionally ranks as the year's most-watched event on US television. National Football League ratings dropped 9.7% to roughly 14.9 million viewers per contest during the 2017 season - an even steeper decline than the year before, when ratings fell 8%, according to Nielsen. Additionally controversy over players kneeling during the national anthem in protest has not come up as a concern, he said.
Former San Francisco 49ers quarterback Colin Kaepernick began kneeling during the national anthem last season to protest racial inequality and police brutality.
Ads are going for slightly more than $5 million per 30-second spot.
"All we've seen is enthusiasm for the Super Bowl", Lovinger said.