The company will also continue to prioritize content that users search for or return regularly to view, such as weekly video series.
Facebook boss Mark Zuckerberg has announced changes to how the social network's news feed works, making posts from businesses, brands and media less prominent. "As we take this journey together and focus on content that our community can connect around, we'll work on providing you and your clients with best practices, insights, and tools to help them understand and create content that promotes these meaningful interactions on Facebook".
While he acknowledges that Facebook may never be completely free of malign influences, Zuckerberg says that the company now makes "too many errors enforcing our policies and preventing the misuse of our tools".
Facebook CEO Mark Zuckerberg had vowed to "fix" the Newsfeed this year in the wake of criticism for enabling the distribution of "fake news".
Will posts from a friend who shares news articles be treated differently? The company has long pushed users to spend more time on the social network. And it's a lot like when Facebook published a set of "core values" that year to emphasise that "friends and family come first". If Mark Zuckerberg is truly anxious about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged. Former executives and Facebook investors have spoken out about how it and other social media sites might be hurting rather than helping society and users' psyches.
In coming days, Facebook users will see fewer posts from publishers, businesses and celebs they follow.
While it's too early to tell what users will do, there's little reason not to trust Facebook on this particular question. "But a sustainable solution to the challenges of the new information ecosystem requires further measures", he said.
Thursday's changes raise questions of whether people may end up seeing more content that reinforces their own ideologies if they end up frequently interacting with posts and videos that reflect the similar views of their friends or family.
We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being.
European Union competition chief Margrethe Vestager on Friday (Saturday NZ Time) said allowing advertisers to tailor political content to personal tastes on social media such as Facebook was a danger to democracy, according to interview in Vienna's Der Standard newspaper. The hope is that posts by people over companies will foster community, commenting, sharing and interaction.
Facebook recently paid millions to publishers, including The Times, to invest in making live videos for the platform, but it is unclear how successful the effort was for both Facebook and the news organizations who signed on. Zuckerberg later said he had been too hasty and dismissive of the concerns. "They don't think there are any real cracks in the Facebook story".
Admitting that its changes will likely reduce the time people spend on Facebook less was a big deal for the company.
"This big wave of public content has really made us reflect: What are we really here to do?" And it's like June 2016, when Facebook again said it would push posts from friends higher up in the feed, because "Facebook was built on the idea of connecting people with their friends and family". Product managers are being asked to "facilitate the most meaningful interactions between people", rather than the previous mandate of helping people find the most meaningful content, he said.
"Facebook is already experiencing declines in consumption and the company is responding with these changes today", Wieser said. Facebook's battle against clickbait, for instance, sent click-dependent publishers like Upworthy into a tailspin several years ago.
"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", Zuckerberg said.