Even if they feel that their child would never participate in such a "challenge", parents of tweens and teens should sit their kids down to explain that the risks involved with participating in the Tide Pod Challenge can be unsafe, even deadly.
In 2017, poison control centers received more than 10,500 reports of exposure to the detergent pods by children 5 and younger.
The Tide Pod Challenge is not only the latest senseless trend that is making the rounds on the internet, but it is also very risky.
The videos are supposedly made to be amusing; a satirical response to national, commercialized warnings against ingesting Tide pods, which are jokingly referred to as the "forbidden fruit".
The videos then cut to the kids putting a fork into the pods and biting into them, before a stream of colour and liquid seeps out.
Poison control experts are concerned about the fad.
The figure rose to more than 12,000 in 2015 - the highest in the last five years - according to a graph posted by AAPCC.
These laundry packs contain highly concentrated detergent which can harm the human body when ingested.
Online users have joked about how "tasty" the pods look, often calling them "forbidden fruit". The lure of Tide Pods, which look nearly like candy, broke into satirical conversations as early as 2015 when The Onion published column from the perspective of a child who.
"A lot of people were just saying how stupid I was or how - why would I be willing to do that", he said.
Dr. Alfred Aleguas Jr., managing director of the Florida Poison Information Center in Tampa, said that people might be unaware of the fact that they have underlying health issues and after trying out a stunt like this, they might have to be rushed to the hospital.
In recent years, the company even made the pod containers more childproof after reports of children mistaking them for candy and eating them unknowingly.