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Former Dallas Cowboys quarterback turned broadcaster Tony Romo, always quick with a quip, was mistaken for Tom Brady Tuesday while making a presentation for Intel at the Consumer Electronics Show in Las Vegas.
The CEO unveiled Intel's first autonomous vehicle in its 100-car test fleet, disclosed that BMW, Nissan, and Volkswagen are moving to autonomous vehicle deployment using Mobileye-mapping, and announced new collaborations with Chinese companies SAIC Motor and NavInfo, to extend crowdsourced map building to China.
"Our primary goal has been to keep our customers safe", he said. "For many customers, the performance element is foremost, and we are sharply focused on doing all we can to ensure that we meet their expectations". It will go by the name "Intel Product Assurance and Security".
At CES, the Intel chief usually shows off how Intel chips have a future in new markets ranging from drones to cars.
By 2020, he said, every person will contribute a large amount of data per day.
Intel went big on autonomous driving on Monday, showcasing its first self-driving test auto and announcing a number of tie-ups with automakers to take the technology forward. But there are two generators greater than that. One quarter of a football game would generate more data than the entire Library of Congress. "That's the equivalent of 700,000 people".
Krznaich brought a Mobileye prototype vehicle to the stage at the end of Monday's talk, cameras tucked discretely inside, and promised to drive it to work at Intel's headquarters in Santa Clara, California. Although Intel has its 7- and 17-a systems, Krzanich had another to unveil to the audience.
The unlimited resource, as Krzanich called data, will impact society much the way the invention of the combustible engine and computer did in previous centuries. He added that Intel expects the remaining products to received updates "by the end of January". "We believe the biggest impact will be in material science and the discovery of new materials such as superconductors and new molecules to advance pharmaceuticals".
"I spent my whole life watching tech make dramatic leaps".
Also supposedly on the cusp is the rise of urban mobility, accessible to the general commuting public. While he didn't address the shakeup in Monday's keynote, Krzanich began his remarks by addressing the security issue head-on. E-volo aims for complete autonomy, and so far, the ride is smooth. The craft uses Intel Flight Control Technology based on the intelligence found in the Intel Falcon 8+ drone used for inspection, surveying and mapping.
In his speech at CES, Krzanich introduced the newly established Intel Studios - a new state of the art studio dedicated to the production large-scale content for the next generation of immersive media.