"(Those were) the only two photos on my entire planet where I am anywhere near a Confederate flag", Kimberly Jones told CBS News in a segment that aired Tuesday morning, saying the photos had nothing to do with racist intent.
Speaking to ABC News' Good Morning America, Kimberly said: "It was meant to be amusing, ironic and extreme". "I'm sorry it's like this".
"Say lil Man U gotta friend in me for life hit me on dm so we can chop it up love is the only way to beat hate", he wrote in an Instagram post.
The video of Keaton that became a rallying call to end bullying was also removed from the page.
"No, no, absolutely not", she says. I'm no longer interested in being involved whatsoever.
"I'm hoping that we can turn the money into something good whether it be for private school or college fund". Sources close to the situation tell us that was immediately shut down by GoFundMe due to fraud concerns - namely, whether it was really started by Kimberly. The account was deactivated on Monday after MMA fighter Joe Schilling posted a screenshot of a racist conversation with a woman he believed was Jones.
The fundraising page had raised more than £45,000.
Jones also asserted she has fought against racism in the past.
But can the same be said about his mother, Kimberly Jones?
"If you aren't bleeding, no bones are sticking out & you can breathe, STOP crying", the post reads. And before y'all start talking to me about metaphorical, emotional, financial or historical blood & brokenness, Don't.
The mum-of-three has since been accused of pushing well-wishers for cash after someone identifying themselves as Keaton's mum launched a PayPal account. Allegations spread on social media that she, and possibly Keaton, used the N-word.
The 11-year-old boy in the now-viral video that's capturing hearts around the world is speaking out about the huge response. What's the point of it? Why do you find joy in taking innocent people and finding a way to be mean to 'em?
Kimberley then encourages Keaton to outline what the bullies do to him. "But if you are made fun of, just don't let it bother you - just stay strong", he says, adding doubtfully: "It'll probably get better one day".
"I was just expecting friends and family to see it".
The boy described having milk poured on him and being called ugly for the scars left on his head following a tumour operation. "Threw bread at me", he sobs.
Snoop Dogg, Justin Bieber, Demi Lovato, Mark Hamill, Dr Phil and even Donald Trump Jr have reached out to Keaton on social media. "Just out of curiosity, why do they bully?" cried Keaton in the video.
"There was nothing done about it", he mother said in one report. Not only will he be bullied by his peers, but adults as well.