On Thursday, Sandy Hook Promise will hold a moment of silence via Facebook Live to commemorate the five-year anniversary of the Sandy Hook shooting.
The Sandy Hook Promise, founded by two parents in the aftermath of school shooting in 2012 in Newtown, Connecticut seeks to raise $1 million for its programs through donations received in response to their public service announcements and a tribute song "The Dreaming Kind", which was recorded by famous artist Sheryl Crow.
This is the second ad from Sandy Hook Promise.
"The tragedy in Newtown 5 years ago and the countless lives lost in mass shootings since have weighed heavily on my heart", Crow said of the song.
Sheryl Crow released a new song Monday to honor the families of the 20 students and six adults who were killed at Sandy Hook Elementary School in 2012. "I hope this song will inspire the same feeling in those who hear it". The four programs - which include Start With Hello, Say Something, Signs of Suicide and Safety Assessment & Intervention - are offered free to schools and youth organizations across the country.
In three years, the nonprofit Sandy Hook Promise has trained more than 2.5 million youth and adults across the country to recognize signs of risky behaviors and take action before people turn violent, hurting themselves or others.
"I had to actually sit down with them and say, 'Mommy's made a video, your cousin's in it, the faces that you see at the end of the video are children who went to a school and were killed by senseless gun violence, '" Sheryl explains. "Thank you so much for your support".
The black-and-white vignette features Crow and her 12-year-old niece Ava singing to the camera as scenes of children playing in an open field flash across the screen.
"She's still very innocent and very wide-eyed".
Watch the music video below.