Dubbed "so bad it's good" by Buzzfeed, Netflix says the film has been so popular 53 people have watched it every day for the past 18 days. They know you watch The Great British Baking Show, how long you watch it and when you're most likely to go on a 10-hour binge.
Netflix has been studying its user data closely for some time but doesn't often share it. Netflix's official account tweeted on December 11.
"What's a bit creepy, however, is extracting data points with no context and offering up data that should be anonymised in a way that could identify individuals". "Not cool spying on your PAYING customers and then judging them in public".
In a statement, Netflix said the privacy of its members was important.
Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your computer or other device used to access our service (such as gaming systems, smart TVs, mobile devices, and set top boxes). This year's tweak is that the campaign is positioned as "2018 goals", with the ads highlighting #winning behavior from 2017 that should serve you well in 2018.
It appears that other territories as well as the United Kingdom had specific usage pointed out - according to reports, the Canadian arm of the streaming service pointed out that one user had watched Lord of the Rings: Return of the King 361 times in 2017. Maybe a social media employee at Netflix just made up a statistic about its users as a way to get laughs. And it's always keeping an eye on you.