It wasn't until relatively recently at WWDC 2017 when Apple and Amazon belatedly said they had reached an agreement to develop a dedicated tvOS app for the Apple TV.
REUTER/Peter HobsonThe Amazon Echo, a voice-controlled virtual assistant, is seen at its product launch for Britain and Germany in London, Britain, September 14, 2016. In its own statement, Seattle-based Amazon said its gadgets now send users to the YouTube website, and the company hopes to resolve the dispute as soon as possible.
Amazon and Google's tit for tat relationship has taken to new heights after Google announced on 6 December 2017 that it will be restricting YouTube access on Amazon products. Google has also been planning to withdraw its the support for its video-sharing platform on Amazon's streaming devices. In the past few years, both have introduced multiple new home devices, including speakers and home-security products. Offering access to thousands of the latest movies and TV programmes, you can stream content on demand or, find Prime offers to enable you to buy and keep your favourite shows. Google has already made its intentions clear by blocking YouTube access from the Amazon Echo Show which is now being sold in the United States and can be described as an Alexa equipped Echo speaker with a 7inch display.
Amazon Prime Video is part of the Amazon Prime membership, now available for $10.99 or £7.99/month. The last nail in the coffin was the fact that Amazon has stopped selling Nest devices a couple of months ago. This was resolved in November for Echo Show users, when Amazon began forwarding people using that device to a stripped-down third-party app that leveraged the YouTube website, instead of a native app. The Chromecast streaming product was removed from Amazon.com in 2015.
Amazon on the other hand points out to the fact that Fire TV, Fire TV Stick and Echo Show access the web version of YouTube which is free to access without any restriction.