Airtel And Intex Team-Up To Launch Three Entry-Level Smartphones

Airtel rolls out Rs 1,649 smartphone with Intex to take on JioPhone

Intex Aqua LIONS N1. Image Source Airtel

In case the customer does not wish to opt for the Rs 169 bundled plan, he can purchase any other recharge plan.

The Intex Aqua Lions N1 is an Android 7.1 Nougat-powered smartphone.

You have to recharge monthly with minimum Rs. 169 for 36 months.

The new Aqua LIONS N1 will be available to Airtel customers at an effective price of just Rs. 1,649 while its market price is Rs. 3,799.

Aqua Lions N1 features a 4-inch WVGA display, 1.1GHz MediaTek processor, 1GB RAM/8GB onboard storage (up to 64GB expandable storage via microSD card), 2MP rear camera & 0.3MP front camera and 1400mAh battery.

"Their (Intex's) brand familiarity plus distribution reach will add to our affordable smartphone proposition,"Ajai Puri, chief operating officer (India and South Asia), Bharti Airtel, said".

Earlier, Airtel has partnered with Celkon and Karbonn for launching similar low-priced 4G phones. The Intex Aqua A4 comes with an MRP of Rs 4,999 but will be made available at Rs 3,499 and the cashback of Rs 1,500 will bring effective price to Rs 1,999.

The Intex Aqua A4 gets a 4-inch display, Android 7.0 Nougat, a 1.3GHz quad-core processor and a 1,750mAh battery. The other specs include 16GB of expandable storage, an 8MP rear camera, a 5MP selfie shooter with an LED flash, VoLTE and a 2,450mAh battery. Airtel is selling the phone at an effective price of Rs 1,999. The 4G smartphone is powered by 1.3 GHz quad-core SoC, and has a 5-megapixel camera on the rear and a 2-megapixel camera at the front.

Interestingly, Airtel bundles a cashback scheme on these smartphones similar to Vodafone-Micromax partnership. Airtel is offering the Aqua S3 and Aqua A4 at a MOP of Rs. 5,879 and Rs. 3,499, respectively.

The ownership of the 4G smartphones is fully with the customer and there is no need to return the device to Airtel/Intex at any point to claim the cash benefit. All the three smartphones also come preloaded with the MyAirtel App, Airtel TV, and Wynk Music to offer a great self-serve and content experience to customers.

Airtel is aggressively expanding its partnership with domestic handset manufacturers to launch smartphones under 'Mera Pehla Smartphone' initiative. Additionally, at GoogleForIndia event, the search giant said that JioPhone will get Google Assistant very soon - with that, JioPhone will become the first ever feature phone to come with Google Assistant. However, to claim the cashback, they need to do recharges worth Rs. 3,000 within the first 18 months to claim the first Rs. 500 and another Rs. 3,000 over the next 18 months to claim the second installment of Rs. 1,000. The net turnover during the day was Rs. 125604341.

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