Google pulls YouTube from Amazon Fire TV, Echo Show

Google Starts Blocking YouTube on Fire TV, Echo Show

Google is blocking YouTube on Amazon's Echo Show and Fire TV

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", Google said in a statement. Our source says that Google would like to have more of its hardware products like Chromecast and Google Home available through Amazon, but the company has long avoided selling products that compete with its own hardware initiatives - that's why you can't get an Apple TV on Amazon, for example. Earlier this year, Google blocked YouTube from working on the Echo Show, and later partially restored the functionality after talks with Amazon. "We hope we can reach an agreement to resolve these issues soon". Then late last month, Amazon announced that YouTube was back for the Echo Show; its return was joined by a different user interface and some additional abilities missing from the original implementation.

Three months ago, YouTube pulled its programming from Amazon's Echo Show device - the first skirmish in what is apparently an ongoing war.

As for why it's pulling YouTube access from Amazon hardware again, Google cited a "lack of reciprocity".

Google Starts Blocking YouTube on Fire TV, Echo Show
Google pulls YouTube from Amazon Fire TV, Echo Show

Back in November, YouTube finally returned to the Echo Show as a basic web wrapper of the desktop site. Unfortunately, it looks like that version of YouTube is about to disappear from the Echo Show, too.

As a result, the YouTube app won't work on the Echo Show from today, while the Fire TV will lose support from January 1st, unless there's a solution in the next couple of weeks. It was thought that Google and Amazon had worked out their differences, but that doesn't seem to be the case.

"It should be about users of Google and Amazon, not Google and Amazon", said the person familiar. Google also left the Fire TV off the list of streaming players to be supported by YouTube TV in what is likely a continuation of their fight with Amazon. Amazon's high-end Echo Show has a screen that can display video. Whether Amazon will buckle under the threat of lost support and cave in remains to be seen, though.

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