Despite the competition between Apple and Amazon, it's easy to see why the two agreed for the Prime Video app to finally become available for the Apple TV. That is relevant because I saw the story at the top of the "Today" tab when I opened the App Store. With this addition of the Amazon Prime Video app on the Apple TV, it ends a long standoff between Amazon and Apple. The main reason why the outlet chose to stop selling the set-top-box was due to it not being capable of running Prime Video because if someone bought the box on Amazon, they'd think it could stream Prime video content and they'd be disappointed. At WWDC 2017, Apple announced that Prime Video would roll out for Apple TV this year and many had presumed it would be during the summer. It has now been released and it will work with the third generation Apple TV, the fourth generation Apple TV and of course the latest 4K Ultra HD 5tgh generation model. He also made it clear that from a business perspective, the deal had to be a good one. "And if you can't, then we don't want to sell it to our customers because they're going to be buying it thinking they can watch Prime Video and then they're going to be disappointed".