Fitbit knew it would be launching an app ecosystem from scratch, and Pebble's team had the development tools to make porting an app to its new smartwatch OS a much easier task. Additionally, there's a new Fitbit Leaderboard app, which lets users compare their fitness stats against friends and family directly from the Ionic.
Leading the charge are 14 new apps from major companies that have been designed specifically for Fitbit's platform: Surfline, Clue, Game Golf, Hue Lights, Walgreens, Nest, Yelp, Flipboard, The New York Times, TripAdvisor, Uber, United Airlines, British Airways, and Lyft.
Fitbit (fit) pioneered the market for smart wearable devices like its popular fitness trackers, but sales have fallen sharply over the past year as consumers have gravitated to smartwatches that do more things.
Get Data Sheet, Fortune's technology newsletter. Fitbit's shares have gained 18% since the day before it debuted the new watch in August, though they are still off about 67% since the company's initial public offering two years ago. Developing for yet another new app store is a pain, but at least Fitbit's making the job a little simpler. As news site the Verge pointed out its review of the Ionic, the watch has impressive battery life and strong fitness tracking features, but it lacked even basic apps such as messaging, calendar, and maps.
The $299.95 Fitbit Ionic is available in various styles. More territories and banks are expected to be included next year.
The biggest news here is the addition of more third-party applications. The launch software was pretty bare bones, but the new version brings a ton of new apps and watch faces, along with performance improvements. Current examples of what Fitbit Labs will be working on include a clock face that helps you stay active by feeding your steps to a virtual pet, a clock face with a mood log, a tennis app that tracks your swings, and more.
The software update also brings nearly 30 free apps and more than 80 watch faces to the App Gallery from smaller developers, which will finally give Ionic owners something to do on their wrists.