Taylor Swift's new album "Reputation" has sold more than one million copies in its first four days, Nielsen Music said on Tuesday, but the USA pop star failed to beat the record set by Britain's Adele two years ago.
Taylor Swift's Reputation album has soared to Number 1 in America with huge opening week sales. Speak Now also bested one million in one-week sales - with 1.047 - in 2010.
According to Reuters, the latest "Reputation" album sold 1.2 million copies in its first week and debuted at number one on the U.S. Billboard 200 album chart. Well, 1.216 million in traditional sales is the best traditional-sales-week for an album since 2015 - when Adele's 25 debuted with 3.378 million in sales.
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This makes Tay Tay's new baby the biggest album debut of 2017, beating out album releases by other popular artists like Kendrick Lamar, Jay Z, Sam Smith and Niall Horan. With 1.216 million sold, it surpassed the total sales of the year's previous No. 1 seller, Ed Sheeran's ÷, which has sold 931,000 through November 16. And its first week sales are in line with those of 1989 - which did 1.287 in 2014 - and Red - which did 1.208 million in 2014. It trails only the debut of Adele's 25 (1.64 million) and the opening frame of Drake's Views (852,000 in 2016). "Reputation" was her fourth album to accomplish the feat, it said.
Further, Reputation also sold 507,000 physical copies in its debut frame (all on CD). Reputation was promoted heavily through Target stores, where the album was available in two exclusive editions, bundled with a Swift-curated magazine. Reputation was released on November 10.