Taylor Swift's 'Reputation' Sales Soar, But Adele Keeps Her Crown

Ed Sheeran Says Taylor Swift’s “Dress” Isn’t About Him In Case It Wasn’t Obvious Already Anna Webber  Getty Images Entertainment  Getty Images

Ed Sheeran Says Taylor Swift’s “Dress” Isn’t About Him In Case It Wasn’t Obvious Already Anna Webber Getty Images Entertainment Getty Images

Fans were ready for it last night in New York City as Taylor Swift and AT&T hosted an invite-only event with 200 fans to celebrate Swift's new album reputation. Per Billboard, the album sold 1.05 million copies in four days.

This makes it the first album to sell a million copies in a week since Adele's 25 moved 1.16 million copies on the week ending December 25th, 2015.

The big sales also keep Swift's hot streak alive coming off "1989", which went on to win the Grammy for Album of the Year in 2016 and sell more than six million copies.

From the second it was announced, it was clear that Taylor Swift's Reputation was going to be a huge-selling album, for many obvious reasons that don't need explaining here.

This mega-success comes as a bit of a shock after Swift's first singles from Reputation were panned by critics.

According to midweek figures, the U.S. popstar's sixth studio album Reputation is the hot favourite to take out top spot, and on track to be the singer's fifth-straight #1 Aussie album. Her Instagram account now features two lines of images showing positive comments from reviewers all written in that recognizable Reputation gothic print.

Don't take her girly style, though, to mean that the "old Taylor" is back: Take one look at the snake ring on her right hand for a reminder of her new "reputation".

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