The first Snapchat SportsCenter will debut today at 5 p.m. and will be available everyday at 5 a.m. and 5 p.m.
ESPN was a launch partner for Snapchat's Discover media platform two years ago. It will be a short form offering and the platform's first daily sports show and the move comes on the heels of Snapchat's agreement with the Duplass Brothers for other short form dramas and comedies.
"The original SportsCenter defined and changed the way people watched sports", said Sean Mills, Head of Original Content for Snap Inc.
ESPN is bringing "SportsCenter" to Snapchat.
The hosting crew includes Katie Nolan, Elle Duncan, Cassidy Hubbarth, Jason Fitz, and Cy Amundson - who will take it turns to the latest sports news, highlights, and commentary to a Snapchat audience. "Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat's audience in a real way".
The premiere episode will be hosted by Katie Nolan and a rotating stable of talent will be used going forward. ESPN signed a two-year deal with Snapchat for the show. While "SportsCenter" reinvented the way sports was covered when it debuted in 1979, it has faced the same recent ratings pressure as the rest of the TV industry.
Each "SportsCenter" on Snapchat show will have a single host, who will delivering an opinionated perspective on current events and chatter.
"They don't necessarily all fit your image of what a "SportsCenter" host would typically be", Jacobs said. But the solo-host format means it will lack the snappy interplay among co-anchors of the long-running TV version, which has been a steady generator of sports-media personalities (not to mention a slew of catchphrases).
Snapchat sees the shows as a way to drive more people to its app more often. "It's prominent placement, front-and-center, every day", Mills said.
It joins two other daily Snapchat Shows, NBC News' "Stay Tuned" and CNN's "The Update." It placed the blame for a lower operating income to a "decline at ESPN", fuelled by higher programming costs, lower advertising revenue and severance and contract termination costs.
Sports television channel ESPN is reimagining its flagship "SportsCenter" news show for Snapchat, the mobile app known for its disappearing photo and video messaging. "Although we'll certainly cover news and certainly react to news, it's more about sharing cool stuff with sports fans and in a fun, exciting, energetic Snapchat format".
In the coming year, Snap plans to continue to expand shows into a diverse range of genres, including scripted content. It's also gearing up for the launch of ESPN Plus, a direct-to-consumer streaming service slated to launch in the spring of 2018.